This assessment delves into the world of online food ordering services tailored specifically for university campuses, focusing on the collaboration between students and faculties. The mobile app-based service allows seamless communication and transactions for food deliveries within the campus community. The mission revolves around creating a platform where students deliver food to other students and faculty members, ensuring quality through a robust review system and a three-strike failure-to-deliver program.
The research employs a literature review methodology, synthesizing existing information on online food ordering services, customer preferences, and business strategies. It emphasizes the importance of understanding the targeted customers’ preferences, enabling the development of a menu that caters to their likes and dislikes. The literature review further explores the challenges and opportunities associated with the implementation of technology in the food service industry.
The industry perception is outlined, emphasizing the core principles of delivering food on time and maintaining food quality for both students and faculties. The business strategy incorporates an external and internal analysis, identifying strengths like customer loyalty and 24/7 availability, weaknesses such as technological dependencies, opportunities in acquisition strategies and innovation, and potential dangers related to protests and emerging competitors.
Success in this business hinges on several factors, including an internet-savvy customer base, the availability of comprehensive menus and prices, and an emphasis on high-quality customer service. The importance of an automated customer base building system is highlighted, along with the necessity of ongoing research on targeted customers to continuously refine the menu and services.
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Executive summary:
The online food ordering is the process wherein the food is ordered would be ordered by the
teachers and the students by sitting in their rooms. The service is exposed to customer
loyalty, intense competition etc.
In order to ensure success, the following could be ensured:
• The customers today are internet savvy which means they would want to know the
menu and the prices instantly. The brochures and the menu of the food must be
available. The customer service must be of good quality since that would help in the
development of the brand image in the minds of the customers.
• The system developed must have an automated customer base building.
There must be a research on the targeted customers. What they like and dislike and then the
menu must be developed
Research method:
The research method that would be used is the literature review child discusses the
information which has already been published in any particular area of the subject and many
a times this is the information which is published within a certain limited period of time. The
literature review is the summary of the sources and follows an organizational pattern which
combines the summary and the synthesis. The summary is the recap of the most important
information pertaining with the source but the synthesis is the recognition or the shuffling of
the information. This gives an all-new definition and interpretation to all of the old material
or also combines with the old interpretations. This may also trace all if the intellectual
progression in the related filed which includes all of the major debates related with the topic.
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Also, this depends upon the situation, the literature review may go on to evaluate all of the
sources and advices the readers on the pertinence or the relevance of the information (Writing
centre, 2016).
The literature review is just the summary of the work that has already been published
(Library, 2016).
Mission and vision:
The main aim of this service would revolve around the mobile app that allows students and
faculties to communicate and pay each other for the food deliveries. The students will be
delivering the food to other students and faculties of the university campus only. Quality will
be provided with a review system and a three strike failure to deliver program.
General:
The online food ordering is the process wherein the food is ordered would be ordered by the
teachers and the students by sitting in their rooms. This would be achieved through the way
of using their respective mobile application and they would be able to keep their accounts
with them so as to make the ordering of the food more convenient. The major advantages
includes conveniences. The students and the teachers are really busy today but thanks to their
tablets and smart phones, they would now be able to order their food through the mobile
application.
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The second advantage is the absence of any sort of misunderstandings and frustrations. When
the people use calls to order their food, sometimes misunderstandings takes place. This is
mainly due to the noise, either in the restaurant or in the other end of the line. This may be
due to the mistake to compromise on an order and that may frustrate the customers. But in
this, there would be no such thing. (Gloria food, 2016).
Industry perception:
The following is the industry perception:
• Ensure delivery of food on time to the students
• Ensure delivery of food on time to the faculties
• Ensure quality of the food
Business strategy:
The following is the external and the internal analysis of the same:
• These delivery services have certain strengths. The first being the customer loyalty.
Any person may not require these services on a daily basis. The people may order
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food online when their friends are there for the game night. When it comes to the
delivering of the food, the people do not like to experiment or explore much.
Attachment with the same band would give a sense of assurance. These services are
always available. The food service is usually available 24/7. This merely means that
the customers would be able to reach out to the delivery service company anytime and
from anywhere.
• There are weaknesses of this business too. Since these business run in and around the
technology. The ones that are not able to respond to this, only end up lagging behind.
In case, the delivery service company does not have the proper information
technology department, then the delivery service mobile application is very much
likely to crash. And this is the business in which even a minute matters. Also, these
delivery service companies have a drawback which is the research and development.
Hence, these services have to adapt to the new technology and evolve constantly.
Without the adequate research and development, the delivery cannot take place and
the business would lose its revenue (Small business chron, 2016).
• There are many of the opportunities for this kind of the business too. This is
acquisition strategies which could cat as the game changer for them. There are also
opportunities that would come in the way in the form of innovations. This is the kind
which is somewhat similar to the evolution actor. There is an ability to invent and
innovate that would propel the delivery of the services Pestle analysis, 2016).
• There is also some danger in this business. This is somewhat imperative and
anticipates these dangers and also measures the damage that could be caused to the
business. Delivery of the food forms the part of a country to the other when there are
hundreds and thousands of people that protest and riot in the streets and that becomes
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the steep task. There is always a threat from the other such services that may be
evolving in and around the area. The local food service would always be exposed to
such risks and dangers (U waterloo, 2016).
The success of the business is based upon the speed and the accuracy of the services by the
same. Many of the business strategies have to be employed in order to compete in the market
today. The online food ordering is one of them. It is not always that the providing of this food
would ensure success. This is not always guaranteed (Street directory, 2016).
In order to ensure success, the following could be ensured:
• The customers today are internet savvy which means they would want to know the
menu and the prices instantly. The brochures and the menu of the food must be
available. The customer service must be of good quality since that would help in the
development of the brand image in the minds of the customers.
• The system developed must have an automated customer base building.
• There must be a research on the targeted customers. What they like and dislike and
then the menu must be developed (Small business chron, 2016).