McDonald’s

Unlocking Growth: The Integration of ERP and Business Analytics at McDonald’s

This report explores the successful integration of Enterprise Resource Planning (ERP) and business analytics at McDonald’s, the world’s largest fast-food restaurant chain. Through the fusion of ERP technology and advanced business analytics, McDonald’s has harnessed the power of data to drive growth and enhance customer experiences. About McDonald’s: As a global fast-food giant, McDonald’s serves … Read more

Unveiling Customer Value: Strategies and Insights for Business Growth

Customer value stands as a cornerstone for the prosperity and endurance of any organization. Understanding and analyzing what drives customers to a business is pivotal for maintaining market share and fostering growth. This study delves into the intricacies of customer value, exploring methods such as direct communication and periodic surveys to comprehend customer preferences and … Read more